I have been struggling for the past year to be all things to all people as far as my business is concerned. I want to produce the highest quality, most beautiful blankets at a price most moms can afford. I also want to see my blankets in specialty retail stores and online at the likes of Target. And I want to do this while employing legal US citizens in my community who earn a fair wage.
Over the last year, we have tried to participate in the wholesale market. I must say, the results were borderline abysmal. Our products are handmade in the USA, one blanket at a time by professional seamstresses and my fabrics are very high quality goods. Producing Secure2Me products is expensive! Selling my blankets wholesale felt like giving them away and I never saw an appreciable increase in traffic or sales from buyers in surrounding areas. Showroom fees, rep commissions and show specials ate up every bit of our gross profit. It was a win-lose and we were the big losers.
We were at a crossroads a few months ago, requesting samples from overseas manufacturers and looking at ways to make our products here for less. I got a sample from a well-respected contact at the trade mart and it was a hot mess. Poor quality fabric, hideous construction and inferior workmanship. I emailed photos to the broker and he said he was “embarrassed” by the sample. He was supposed to address the issues with the factory but I have never heard from him since. Another factory produced a sample that was technically right, yet looked so wrong. It felt like someone put scary clown make-up on my baby and took pictures of him for our Christmas cards. Seriously, it was that bad.
I know I am not “supposed” to have strong feelings about my product. It is not a person, I get that. But it is my creation. It is my art. I want every blanket out there to be as close to perfect as possible because that is what I want to have for my baby. I would have no peace wondering what blanket #2,193 of 5,000 was like on the inside if I ordered my product by the container from China. I love being able to see the blankets myself from start to finish, anytime I want to pop in at the shop.
I know some wonderful products are made overseas and I am not at all implying that overseas production equals inferior quality. I am saying I lost interest in pursuing offshore manufacturing. Maybe it is my intuition, maybe it is my Detroit DNA, maybe I just need a better broker. I dunno. For a multitude of reasons, we have decided to manufacture here in Texas.
So much would change if we went overseas. Assuming we found the perfect factory overseas and every single blanket they produced was immaculate, I would have to limit my offerings severely because of the huge minimums required to place an order. I love designing different styles and providing the consumer with lots of choices. I absolutely could not offer more than five styles if we outsourced manufacturing. And what if I guessed wrong on one of those styles?

(It has happened before. Remember ‘Cordial’? I loved it! Moms told me it looked like something out of a whorehouse) Thank goodness I don’t have 5,000 of those to sell
Therefor, I have decided to enjoy my company and my life. I will fall in love again with fabrics. I will create unique clip-on Secure2Me Blankets in beautiful styles that moms and babies will love. I will sell my blankets online and at shows and markets. Should Target come knocking, perhaps I will design some proprietary styles just for them and enjoy seeing my invention on their website. But the “maybes” and “what-ifs” will no longer dictate my happiness.
I started this business because I loved the product I created. I am determined to enjoy the life that goes along with it!
Tags: baby product, china, entrepreneur, made in usa, Secure2Me Baby Blanket, Target, Texas